Everything is going virtual, including our influencers

This month’s top music releases by local artistes includes one by Benjamin Kheng, singer-songwriter from local band The Sam Willow. That would not be a surprise, except this time, this release comprises of a local collaboration between Kheng and computer-generated influencer, Rae. Yes, a virtual influencer.

Rae’s voice is generated using text-to-speech voice recognition, made possible through Artificial Intelligence and machine learning technology.

This collaboration is reportedly the first ever music video in Asia featuring a human and virtual influencer.

There is more that Rae can do – she is also a fashion model for street culture wear and in July, she released and sold her own non-fungible tokens (NFT) collectible artworks in Singapore.

Created less than a year ago, Rae has already garnered a loyal following of over ten thousand on Instagram. Technology is truly breaking new grounds, and it is exciting to see what more is possible in time to come.